Roofers: Finally Fix the #1 Problem Killing Your Business
Your Website, Calls, and Messages Are Bleeding Revenue.
FRWRD Scale stops the leaks — instantly.
Every roofing company says they want “more leads.”
But most roofers don’t have a lead problem.
They have a response problem.
And response problems are expensive.
You don’t need more marketing. You need something that actually answers.
Homeowners call the first roofer who answers — not the best roofer.
Right now, that’s probably not you.
Let’s be brutally honest for a second.
If your phone rings while you’re:
On a roof
At Home Depot
Quoting a job
Driving
Talking to another customer
…you’re not answering.
And when you don’t answer?
Homeowners don’t wait. They just call the next roofer.
Fast response isn’t “nice.”
It’s the difference between closing a $12,000 job…
or your competitor getting it in 10 seconds.
Scale Makes Your Roofing Business “Always-On”
SmartSite + Chat + Voice = Zero Missed Opportunities
This isn’t software.
It’s infrastructure.
Responds in 0.5 seconds.
Books jobs 24/7.
It makes your business operate like a $5M roofing company even if you’re still climbing ladders every day.
Here’s what you get:
SmartSite
Your AI Website That Never Sleeps — or Needs Your Help.
Your website stops being a digital brochure and becomes a full-time sales rep.
Includes:
Answers homeowner questions instantly
Unlimited pages / unlimited content updates
AI SEO system built-in
AI follow-up to website visitors
Converts visitors into booked appointments
Works 24/7 without you touching it
No coder.
No marketing guy.
No monthly updates.
Your roof website finally works like a real business asset.
Powered by FRWRD Intelligence
Chat
Responds in 5 Seconds
Includes:
Unlimited inbound + outbound messages
Multi-channel support (Website, SMS, Facebook, Instagram, WhatsApp)
Instant replies
Real answers
Automated follow-up
Appointment booking
Qualification questions
No more ghosting leads.
No more “Who is this?”
No more 45-minute response times.
If they’re interested, Chat books them immediately.
5-Second Response Promise
Chat responds in 5 seconds — on every channel your customers use. Unlimited messages. Unlimited follow-ups. Fully done-for-you.
Powered by FRWRD Intelligence
Voice
Your 24/7 Phone Answering Machine That Actually Books Jobs
Includes:
Unlimited inbound calls
Unlimited outbound calls (as long as the business opts-in)
Instant pickup (0–2s response)
Call transfers
Appointment booking
Voicemail detection
Qualification questions asked automatically
24/7 answering
When a homeowner calls, FRWRD Voice picks up instantly.
It sounds like a real person.
It answers questions.
It qualifies the caller.
It books the appointment.
It texts a confirmation.
It handles FAQs.
Even when you’re on a roof, in your truck, or asleep.
Roofers tell us the same thing every time:
“FRWRD answers faster than my office ever could."
Finally — a phone system that answers every time and actually books jobs. No call centers. No humans. Just results.
Powered by FRWRD Intelligence
Roofers don’t need more ads — they need the revenue they’re already losing.
Let’s talk real numbers — the kind roofers actually care about.
Here’s the math your business runs on:
Average roofing job: $2,500–$15,000+
Monthly missed calls per roofer: 20–60
Missed call rate: 25%–45%
Homeowner patience: 30–90 seconds
Every one of those missed calls is a homeowner who needed help right now…
and hired the next roofing company that answered.
FRWRD stops that.
It answers instantly, books jobs instantly, and captures revenue you were already losing.
So let’s run it:
Close 1 Extra Job? FRWRD Pays for the Entire Year.
Even at the absolute low end:
$2,500 job value × 1 job = $2,500
Your yearly FRWRD cost?
$749 × 12 = $8,988
One job doesn’t just cover a month.
It covers multiple months and makes a massive dent in the yearly cost.
But here’s why roofing companies love FRWRD:
You don’t close one extra job a year.
You close one extra job a month — sometimes a week.
Close 2 Jobs Per Year? FRWRD Is Free Forever.
Here’s the math that makes this obvious:
2 jobs × $2,500 (the bottom of the range) = $5,000
That alone pays more than half your annual subscription.
Now use the average job value roofers close with FRWRD:
2 jobs × $7,500 = $15,000
That’s your entire year of FRWRD paid for — with profit left over.
And if either job is a replacement?
2 jobs × $12,000 = $24,000
You’ve covered FRWRD 2–3 times over.
When a system generates more revenue than it costs — even by one job —
it effectively becomes self-funding.
That’s why we say:
If you close two jobs? FRWRD is free forever.
Because every year moving forward, those recaptured jobs continue producing profit that permanently outpaces the subscription.
Close 5 Jobs? FRWRD Becomes a Revenue Engine.
Close five extra roofing jobs — which is extremely common — and you add:
$10,000–$75,000+ in extra yearly revenue
without spending a dime on ads.
This is what happens when you stop leaking opportunities and start capturing every incoming call, message, and web visitor.
The Bottom Line
Most roofing companies don’t need more leads.
They need a system that answers the leads they already have.
FRWRD does that — instantly, automatically, and 24/7.
And the math doesn’t lie:
One job covers months.
Two jobs cover the year.
Five jobs change your business.
FRWRD Scale Basic — $749/Month
Includes:
SmartSite
AI Website System
Value: $4,000/month
FRWRD Chat
Instant Response & Booking
Value: $2,000/month
FRWRD Voice
24/7 AI Phone Agent
Value: $3,500/month
Total Actual Value:
$9,500/month
Your Price: $749/month
PLUS — Waived Activation Fee
Regular: $1,999
Today: $0
TOTAL SAVINGS TODAY: $1,999 + $8,751/mo
There is no universe where this isn’t a good deal for a roofing company.
Roofers don’t need fancy tools.
They need tools that turn missed calls into booked jobs.
FRWRD isn’t another software tool you have to manage.
It’s not another dashboard, app, or system that ends up collecting dust.
It’s not another thing you have to babysit.
We’re giving you the tech your business should’ve had on day one.
A website that sells.
A chat that books.
A phone that always answers.
And a system that never sleeps.
Roofers who use FRWRD say the same thing:
“It’s like adding a full-time office staff without paying for any employees.”
If FRWRD Scale doesn’t increase booked appointments in 30 days, you don’t pay.
No risk. No contract. No excuses.
Try it for a month.
If it doesn’t produce more appointments than before,
you owe nothing.
There is no catch.
Only proof.
Ready to Stop Missing Jobs?
Get FRWRD Scale for $749/Month — Activation Fee Waived
Turn your roofing company into a business that:
Answers instantly
Books jobs automatically
Never misses calls
Converts website visitors
Responds faster than your competitors
And closes more roofing jobs every month
Prefer to talk to someone? Call NAME (our AI agent) at XXX-XXX-XXXX.
